Key Responsibilities : Develop and implement social media strategies to increase brand awareness, engagement, and online presence. Create, schedule, and publish engaging content across social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. Manage the organization's social media accounts and ensure consistent brand messaging. Design and execute content calendars aligned with marketing campaigns and organizational goals. Monitor social media trends, competitor activities, and industry best practices to improve content performance. Create engaging captions, graphics, videos, and other multimedia content in collaboration with the design team.
Qualifications and Requirements for a Social Media Manager Minimum of HND/B.Sc. in Marketing, Mass Communication, Public Relations, Digital Marketing, Business Administration, Communications, or a related field. Minimum of 2–3 years of proven experience managing social media accounts for a business or organization. Strong knowledge of major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. Proficiency in social media management tools such as Hootsuite, Buffer, Meta Business Suite, or similar platforms.